A week ago today I was in the city that has my heart – New York, New York! Tom invited me to go find a new location for his furniture store. We stayed at The W Union Square, ate at Del Posto, meditated, did yoga, shopped, and spent a few hours looking at locations. Even with all this “work” we were able to find the perfect location for his new store.

The way Tom does business is fascinating. We woke up at noon, ordered room service, meditated for an hour, did yoga for two hours, and then and only then, as the sun set on the city we emerged to look at locations. If I was with anyone else I would call this lazy, with Tom I call it genius. On the plane to New York Tom said something that I have been wrestling with since:

“It is better to do nothing, then to do the wrong thing.”

This reminded me of my recent post on decisions. I’m a doer. I make decisions quickly. Sometimes I’m right. Sometimes I’m wrong. But I feel that the momentum in action keeps me going. Tom does the exact opposite, eliminating the momentum and finding stillness. When he decides he is almost always right. His track record as (perhaps) the only profitable retail furniture store in the recent economic crisis speaks to this.

So now I’m thinking. I’m wondering what is a more effective method of doing business. And I’m not certain what to do…or not do for that matter.

5 Comments
  1. December 22, 2009

    I think I am somewhere in between. For me it depends on how big the effect is. What to wear? Takes two minutes. Where is my next travel destination? Give me a day to think about it. Where I should open my own business? I'm with Tom on this one. What are some good meditation books/dvds? I've been wanting to get into that.

  2. December 22, 2009

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  3. December 22, 2009

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  4. December 22, 2009

    But it's a huge decision! I make all decisions with my gut, so I guess I would make this decision quick too. But Tom is brilliant, watching him "in action" was inspiring. He's been living the Tim Ferriss, Four Hour Work Week, for the past twenty years!

    For meditation start with Radical Acceptance – http://www.amazon.com/Radical-Acceptance-Embracing-Heart-Buddha/dp/0307377040 its amazing.

  5. December 28, 2009

    Very interesting idea. A lot of entrepreneurs seem to use the "building the airplane while flying" model, and since so many of them have had success, there didn't seem to be a reason to question. But maybe Tom's approach of intense deliberation is best. Eliminating the mistakes that take so much time away from the building of the business.

    As usual, you've given me a lot to think about.

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