Things take longer in the short run but they happen faster in the long run
I’ve been talking with a lot of folks recently about how long things really take to accomplish. Human’s are evolutionarily ingrained with an optimism bias. As a result we normally under estimate how long it will take to accomplish something (even when we are trying to over estimate).
As I come up on my first full year in business I am both impressed with how much has happened and a bit frustrated with how little has been accomplished. A year ago Jaspar and I sat down to dream out the next 5 years of our business. We started with where we wanted to be in 5 years and drew up detailed visions for our personal and professional lives. Then we worked back wards, where would we need to be in 3 years, 1 year, 6 months, 3 months… Looking back at this now I am bit embarrassed by my naivety:
With this we reach 100,000 page views monthly and with a 10% conversion rate we are signing up 10,000 new customers per month.
But as factors changed – my vision had us opening a call center in Buenos Aires, not Manila – I am impressed by how we have been able to adjust and persist. We found an incredible managing partner for our center in Manila, we have identified our target customer in detail and found time to consult on enough social media work to get by financially.
Although hardly the romantic vision I had dreamed up, I am proud of what I have accomplished over the past year. I am eager to continue with a new sense of humility and sustained ambition in 2010.