My love affair with Rupert Murdoch has just grown much hotter. Murdoch announced last week that he would deindex all of NewsCorp‘s websites from Google. This means that Google will no longer be able to produce results from Wall Street Journal, Fox, Dow Jones, MySpace and more.
Initially I thought this was another examples of the dying newspaper industry acting against its own self interest, driven by an underlying hatred of Google and it’s web 2.0 compatriots. Then I read this piece by Arrington and watched this video with Jason Calcanis.
Imagine if all of the major content producers formed an alliance to sell the right to search their content to the highest bidding search engine. That really would shift the balance of power in the industry. Now the question is are the owners of other old media firms like the NY Times, AP, Reuters, CNN, etc gangster enough to banned together. As I see it, they have only one other choice – a slow, painful ride toward extinction.