Tom has always emphasized that in business the Strategists make many times more than the Executors. As he puts it, “A brilliant strategy that is poorly executed will always be more successful than a horrible strategy that is brilliantly executed.”
Notice – Execution is a the bottom of the hierarchy. Yet, it seems that almost everyone in the world is focused exclusively on execution. This is because the immediate emotional effects we feel come from execution. Good days and bad days at work generally stem from how well we execute.
Jaspar pointed out to me that this week we went from feeling like our business was on the ropes on Wednesday to feeling on top of the world on Friday. In reality very little changed. Our strategy, goals and approach are constant. What did change was our execution. Wednesday we lost a sale, Friday we made one.
The take away is this – The most effective business people maintain perspective. If you are focused on the daily details your an executor. Effective strategists are a rare breed, and this is why the world’s best CEO’s and entrepreneurs earn so much more than the world’s best COO’s.