When I signed up with Twitter a year ago, I did so out of a mild fascination for such an absurdly narcissistic social network. This is so stupid…but I love it, I thought at the time. Twitter was destined to be a passing fancy of the tech community, that would never monetize and quickly vaporize.

Boy was I wrong!

Twitter continues to amaze me with its versatile functions. Take this for example. At TaskUs we use Highrise as our CRM system. This week 37 Signals, the company behind the amazing simple and affordable CRM, announced the integration of Twitter streams into its platform. Confused? I was too, until I watched this…


Brave New World.

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