But all the while I watched as our Google PageRank languished at zero. For those that don’t know what Google PageRank is, it is basically Google’s way of determining where a website comes up in its search results. The more websites that link to your site the higher your PageRank. The higher the PageRank of the sites that link to your site the higher your PageRank. Think of it as Google’s version of the highschool lunch yard popularity contest.